About Run-Fast Sports Management

Run-Fast is an international sports management company representing elite athletes striving to succeed in their professional careers. We are dedicated to assisting our athletes in reaching their full potential, to enable them to go beyond their normal limits to reach their goals.


The international athlete team comprises more than sixty elite international athletes from across Europe and Africa who compete in international athletics races throughout the year. Competing across the globe in more than fifty different countries, Run-Fast athletes have achieved success in IAAF Gold Label Road Races, at Diamond League track meetings and representing their country at major international championships.

In Britain Run-Fast athletes have become known for their successes on the British road racing circuit. In recent years Run-Fast athletes have amassed an impressive list of victories at more than thirty of the UK’s premier road races, and in so doing set new course records and achieved fast winning times.

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Run-Fast Birmingham is a team of elite distance runners based in Birmingham, England. All the athletes have aspirations for international success. Some are aiming for selection for the 2016 Olympics in Rio; all of them are aspiring for international success over the next five years.

The athletes are all working under one coaching team lead by Luke Gunn and Bud Baldaro at the University of Birmingham. The university provides the athletes with an extensive training support structure including medical and physio treatment; physiological testing; strength and conditioning training; and nutritional and psychological advice.

All team members are represented by the Run-Fast Sports Management Agency which is responsible for arranging their races; negotiating sponsorship; and arranging other media and commercial appearances.

The Run-Fast Birmingham team is supported by Adidas.

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The Run-Fast
Management Team

Peter McHugh de Clare


As owner of the company Peter oversees all the company’s varied operations. He is also an IAAF-licensed Athlete Manager and regularly attends races to support Run-Fast athletes.

James Ruskin

Athlete Manager

James is responsible for managing our athletes on a day to day basis and accompanies them at races all over the world. A keen runner himself, he was race director of the City of London Mile in 2015 and 2016.

Other Run-Fast Endeavours


The Running Works is a specialist running shop in the City of London staffed by experienced sales assistants who come from a running background. The shop sells a range of performance running shoes, apparel and accessories from over thirty brands.

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Bringing together the passion of runners to train together and travel the world Run-Fast offers a range of running holidays throughout the year. These trips are professionally organised and led by Run-Fast staff who train with tour participants and facilitate a varied running-oriented programme.

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